In 2022, the Nissui Group redefined its mission (purpose of being). Addressing societal issues by explorring new possibilities for food in line with the changing times and environment is the Nissui Group's primary responsibility and purpose of being. Our mission is based on the foundations provided by Nissui's Founding Principles and Five Genes and by our Declaration on Action of Sustainability, which outlines our commitment to stakeholders. With the embodiment of our mission, we aim to realize our long-term vision, "Good Foods 2030," and to achieve sustainable growth.
Mission
With the wellbeing of the ocean and people as our compass, we are driven to offer the world better food choices.
We are determined to harness the power of our pioneering spirit and industry expertise to create a healthier, more sustainable future through innovative food solutions.
Thoughts Behind the Mission
- to be a company that continues to pursue the possibilities of "food"
- inherit the corporate culture nurtured and forged by the sea
- the determination to move forward to the sustainable future
Declaration on Action of Sustainability
The Nissui Group will appreciate the earth and the sea, and create diverse values from Five Genes (Mission, Innovation, Hands-on approach, Global, Value the customer) inherited since its foundation and try to solve social issues through business activities.
Founding Principles
Nissui began trawl fishing operations in 1911, 112 years ago, with the construction of its first fishing boat. The concept that "the fishing industry is the key to solving the problem of over-population and food shortages" (as expressed in Kosuke Kunishi's collection of essays) and Nissui's "Founding Principles" have been passed down over the years, being incorporated into our business model in ways appropriate to the values espoused in each era.