These are the values that the Nissui Group holds dear - our promise to society and our stakeholders for sustainable value creation.
MISSION = BRAND PROMISE
With the wellbeing of the ocean and people as our compass,
we are driven to offer the world better food choices.
We are determined to harness the power of our pioneering spirit
and industry expertise to create a healthier, more sustainable
future through innovative food solutions.
Brand Story
Food is the source of all joy.
Whether eating alone or sharing with others,
it warms our hearts and gives us strength for tomorrow.
Within this irreplaceable gift of food
lies untapped potential waiting to be discovered.
We create food that brings both delicious taste and health.
Food mindful of humanity, the seas, the earth,
and all life that thrives within.
Within this irreplaceable gift of food
lies untapped potential waiting to be discovered.
We create food that brings both delicious taste and health.
Food mindful of humanity, the seas, the earth,
and all life that thrives within.
As creators of joy throughout our history,
we strive to fill
our world with delight.
Now, we embark on a journey toward a new future in food that connects people with our planet.
The next chapter of Nissui's voyage begins.
Brand Movie
a History of Value Creation
The Nissui journey: Creating diverse value from nature's gifts and addressing societal challenges through innovative food solutions.
Our brand symbols and slogans
Our brand symbols and slogans shape the Nissui identity in all communications.
