A tap water supply system is exactly what marine products should be like in their production and distribution.
We seek marine resources from everywhere in the world, ensure that products are always as fresh as possible, set up their worldwide marketing network, just like the tap water pipeline, and distribute them, adjusting their marketing prices in response to demand.
Excess costs related to the distribution of marine products also need to be eliminated to realize the distribution costs lowest possible. Earnings through speculation should not be sought in the course of this supply
The Birth of Nissui
Nissui began trawl fishing operations in 1911, 112 years ago, with the construction of its first fishing boat.
The concept that "the fishing industry is the key to solving the problem of over-population and food shortages" (as expressed in Kosuke Kunishi's collection of essays) and Nissui's "Founding Principles" have been passed down over the years, being incorporated into our business model in ways appropriate to the values espoused in each era.
Nissui's 5 Genes
Mission
Utilize the resources of the earth and the sea in a sustainable and effective way and respect the environment.
Innovation
Embrace the vision of entrepreneurs and engage in various innovations.
Hands-on approach
Focus on R&D and marketing, and aim to create value and functions from the viewpoint of ordinary citizens.
Global
Create a global value network of resources including marine resources.
Value the customer
Fulfill our corporate social responsibility and enhance our brand value.
